SEO Uzmanı 8

Taharri motoru optimizasyonu, web sitelerini taharri motorlarının daha rahat bir şekilde anlayabilmesine “taramasına” imkân sağlayacak şekilde taharri motorlarının kriterlerine şayeste hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgili taharri motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak dışa vurum edilmektedir. Taharri motorları taharri sonuçlarının suistimal edilmemesi derunin bu kriterleri yayınlamamaktadır, ancak bazı ipuçları verilerek en azcaından nelerin gestaltlmayacağı dair vukuf vermektedir. İnternetin günce evetşamda ve iktisadi anlamda gücünün artması neticesinde çabucak yaygınlaştıynet kafalamıştır. Sayısal pazarlamanın bir alt koludur.

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